Learned, Edmund P. 1900-1991.

Problems in marketing / by Edmund P. Learned. - 1st ed - New York and London : McGraw-Hill, 1936 - xx,669 p.: ill.; 24 cm. - Harvard problem books . - Harvard problem books .

"A successor to the fourth edition of Professor Melvin T. Copeland's book of the same title."- Pref


Marketing
Retail trade
Sales personnel
Advertising

658.8 / LEP 1936