Schwartz, David J. <br/><br/>
Marketing today :  A basic approach / 
David J. Schwartz 
 - NewYork :  Harcourt Brace Jovanovich,  1973 
 - xix, 716 p. :  ill.  ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0155550810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCM 1973