McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy 
 - 4rth ed. 
 - Homewood, Ill. :  R.D. Irwin,  c1971. 
 - xix , 884 p. :  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB 1971