TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
T2  - McGraw-Hill series in marketing
U1  - 658.8 23 
PY  - 1964/// [ reprinted 1971 ]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -