McNair, Malcolm P.  1894-1985 <br/><br/>
Readings in marketing / 
[by] Malcolm P. McNair [and] Harry L. Hansen 
 - 2d ed 
 - New York :  McGraw-Hill,  1956 
 - 559 p.:  illus.  24 cm. 
 - Harvard Business School case books .
 - Harvard Business School case books .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCR 1956