McNair, Malcolm P.  1894-1985. <br/><br/>
Readings in marketing / 
by Malcolm P. McNair and Harry L. Hansen. 
 - New York,  McGraw-Hill,  1949. 
 - xi,769 p.:  ill.  24cm. 
 - Harvard problem books .
 - Harvard problem books. .
<br/><br/> "Planned to accompany and supplement the [editor's] case book, Problems in marketing." 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCR 1949