TY  - BOOK
AU  - Alexander,Ralph S.
AU  - Berg,Thomas L.
TI  - Dynamic management in marketing
U1  - 658.8 23
PY  - 1965///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
N1  - Bibliography: p. 675-701
ER  -