Alexander, Ralph S.  1893-1985. <br/><br/>
Dynamic management in marketing / 
by Ralph S. Alexander and Thomas L. Berg. 
 - Homewood, Ill. :  R.D. Irwin,  1965. 
 - xiv, 723 p.  illus.  24 cm. 
<br/><br/>Bibliography: p. 675-701. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALD 1965