Alexander, Ralph S. (Ralph Samuel) 1893-1985 creator Cross, James S. (Frank Macy) 1882-1965 Hill, Richard M. text bibliography mau Boston Richard D. Irwin. c1967 1967 3rd. ed. monographic eng

print

xi , 698 p. : ill. ; 23 by Ralph S. Alexander,James S. Cross and Richard M. Hill Includes bibliographical referencesand index. Industrial marketing Management Marketing Management 658.8 ALI 1967 MYG 000424 20211209082801.0 76064 eng