Alexander, Ralph S.  1893-1985. <br/><br/>
Industrial marketing / 
by Ralph S. Alexander,James S. Cross and Richard M. Hill 
 - 3rd. ed. 
 - Boston :  Richard D. Irwin.,  c1967. 
 - xi , 698 p. :  ill. ;  23 
<br/><br/>Includes bibliographical referencesand index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Industrial marketing --Management. <br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALI 1967