TY  - BOOK
AU  - Kelley, Eugene J.
AU  - Lazer,William
TI  - Managerial marketing: perspectives and viewpoints a source book 
U1  - 658.8 23
PY  - 1967/// [reprinted 1972]
CY  - Bombay
PB  - D. B. Taraporevla Sons & Co.
KW  - Marketing
KW  - Management
ER  -