TY  - BOOK
AU  - Bliss,Perry
TI  - Marketing management and the behavioral environment.
T2  - Prentice-Hall foundations of marketing series
U1  - 658.8 21
PY  - 1976///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Social sciences
N1  - Includes bibliographical references
ER  -