Bliss, Perry. Marketing management and the behavioral environment./ Perry Bliss - New Delhi : Prentice-Hall of India , 1976 - xii, 132 p. 23 cm. - Prentice-Hall foundations of marketing series . Includes bibliographical references. Subjects--Topical Terms: Marketing.Social sciences. Dewey Class. No.: 658.8 / BLM 1976