Lazer, William, <br/><br/>
Managerial marketing :  perspectives and viewpoints a source book / 
[by] William Lazer [and] Eugene J. Kelley. 
 - Rev. ed. 
 - Homewood, Ill.:  R. D. Irwin,  1962. 
 - 717 p.:  illus.  24 cm. 
<br/><br/> Authors' names in reverse order in earlier edition. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM 1964