@book{76032,
	author = {Lazer, William, and Kelley, Eugene J.},
	title = {Managerial marketing :},
	publisher = {R. D. Irwin,},
	year = {1962.},
	address = {Homewood, Ill.:},
	edition = {Rev. ed.},
	note = {Authors' names in reverse order in earlier edition.}
}