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  <titleInfo>
    <title>Marketing management and administrative action</title>
  </titleInfo>
  <name type="personal">
    <namePart>Britt, Steuart Henderson</namePart>
    <namePart type="date">1907-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Boyd, Harper W.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Tokyo</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>1978</dateIssued>
    <edition>Fourth edition</edition>
    <edition>International Student edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 466 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Steuart Henderson Britt and Harper W. Boyd, Jr.</note>
  <note>Includes bibliographical references. and index</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 BRM 1978</classification>
  <identifier type="isbn">0070079234</identifier>
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    <recordCreationDate encoding="marc">191006</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211209082757.0</recordChangeDate>
    <recordIdentifier source="BD-RjUL">76018</recordIdentifier>
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