Bell, Martin L. <br/><br/>
Marketing; concepts and strategy / 
[by] Martin L. Bell. 
 - London ;  Melbourne :  Macmillan,  c1966  
 - xii, 686 p.:  ill.;  23 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM 1966