TY - BOOK AU - AU - Boyd, Harper W., ed. ED - Stanford University. TI - Marketing management; cases from the emerging countries T2 - Stanford University series in business management U1 - 658.80072 23 PY - 1966/// CY - Reading, Mass. PB - Addison-Wesley Pub. Co. KW - Marketing KW - Case studies N1 - Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University; Bibliographical footnotes ER -