Marketing management; cases from the emerging countries / edited by Harper W. Boyd ... [et al.]. - Reading, Mass. : Addison-Wesley Pub. Co., 1966 - viii, 424 p.: illus. 25 cm. - Stanford University series in business management . - Series in business management. .

Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University.

Bibliographical footnotes.

Subjects--Topical Terms:
Marketing--Case studies.

Dewey Class. No.: 658.80072 / MAR 1966