TY  - BOOK
AU  - Britt,Steuart Henderson
AU  - Boyd,Harper W.
AU  - Davis,Robert T.
AU  - Larreche,Jean-Claude
TI  - Marketing management & administrative action
T2  - McGraw-Hill series in marketing and advertising
SN  - 0070069492
U1  - 658.8 23
PY  - 1983///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes Index; Includes bibliographical reference
ER  -