Britt, Steuart Henderson,  1907- <br/><br/>
Marketing management & administrative action / 
by Steuart Henderson Britt ...[et--all] 
 - 5th.ed. 
 - New York :  McGraw-Hill,  1983 
 - xiii, 465 p. :  ill. ;  23 cm. 
 - McGraw-Hill series in marketing and advertising .
 - McGraw-Hill series in marketing and advertising .
<br/><br/> Includes Index 
<br/><br/>Includes bibliographical reference 
<br/><br/><label>ISBN: </label>0070069492  :  $ 28.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRM 1983