@book{75959,
	author = {Britt, Steuart Henderson, and Boyd, Harper W.,},
	title = {Marketing management & administrative action /},
	publisher = {McGraw-Hill,},
	year = {1983},
	series = {McGraw-Hill series in marketing and advertising},
	address = {New York :},
	edition = {5th.ed.},
	note = {Includes Index}
}