Nicosia, Francesco M. creator University of California, Berkeley Graduate School of Business Administration. United States Federal Trade Commission. text bibliography nyu New York McGraw-Hill 1974 monographic eng

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xx, 386 p. : illus.; 24 cm. Francesco M. Nicosia. A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. Bibliography: p. 371-377. n-us--- Advertising United States Advertising 659.10973 NIA 1974 0070465282 DLC 190629 20211209082733.0 75753 eng