@book{75753,
	author = {Nicosia, Francesco M. and University of California, Berkeley.},
	title = {Advertising, management, and society: a business point of view /},
	publisher = {McGraw-Hill,},
	year = {1974.},
	address = {New York :},
	note = {A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.}
}