Direct marketing / 
edited by Kaushik Mukerjee. 
 - Hyderabad :   ICFAI University Press,   2005. 
 - x, 182 pages;  23 cm. 
<br/><br/><label>ISBN: </label>8131400514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / DIR 2005