01288nam a2200325 a 450000100060000000300080000600500170001400800410003102000180007202000310009002000280012103500190014904000660016804100080023408200240024210000540026624501370032025000180045726000600047530000370053550400510057265000250062365000290064865000400067770000300071770000280074794200120077599900170078795201580080474480BD-RjUL20211209082546.0101004r2013    nyua     b    001 0 eng    a9781259026850  a9780073404868 (alk. paper)  a0073404861 (alk. paper)  a(BD-RjUL)74698  aDLCcDLCdYDXdBTCTAdYDXCPdBWXdCDXdUPMdDLCdBD-RjULbeng  aeng00a659.1222bBEA 20131 aBelch, George E.q(George Edward),d1951-922333810aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch & Keyoor Purani  a9th ed. (SiE)  aNew York ;aNew Delhi :bTata McGraw-Hill/Irwin,c2013.  axliii, 1016 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aAdvertising.9223339 0aSales promotion.9223340 0aCommunication in marketing.92233411 aBelch, Michael A.92233421 aPurani, Keyoor 9223343  2ddccBK  c74480d74480  00102ddc40718NFICaRUCLbRUCLcReadingd2018-09-25eOrbital International, Dhakag623.35l0o659.1 BEA 2013r2018-10-07 00:00:00tC-1w2018-10-07yBK