TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1 22
PY  - 2013///
CY  - New York, New Delhi
PB  - Tata McGraw-Hill/Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -