01153nam a2200325 a 4500 74480 BD-RjUL 20211209082546.0 101004r2013 nyua b 001 0 eng 9781259026850 9780073404868 (alk. paper) 0073404861 (alk. paper) (BD-RjUL)74698 DLC DLC YDX BTCTA YDXCP BWX CDX UPM DLC BD-RjUL eng eng 659.1 22 BEA 2013 Belch, George E. (George Edward), 1951- 223338 Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani 9th ed. (SiE) New York ; New Delhi : Tata McGraw-Hill/Irwin, 2013. xliii, 1016 p. : ill. ; 24 cm. Includes bibliographical references and index. Advertising. 223339 Sales promotion. 223340 Communication in marketing. 223341 Belch, Michael A. 223342 Purani, Keyoor 223343 ddc BK 74480 74480 0 0 ddc 0 1 NFIC RUCL RUCL Reading 2018-09-25 Orbital International, Dhaka 623.35 0 659.1 BEA 2013 2018-10-07 00:00:00 C-1 2018-10-07 BK