01017nam a2200289 a 450000100060000000300080000600500170001400800410003102000180007202000310009002000280012103500190014904000660016804100080023408200240024210000460026624501370031225000180044926000600046730000370052750400510056465000170061565000210063265000320065370000220068570000200070774480BD-RjUL20211209082546.0101004r2013    nyua     b    001 0 eng    a9781259026850  a9780073404868 (alk. paper)  a0073404861 (alk. paper)  a(BD-RjUL)74698  aDLCcDLCdYDXdBTCTAdYDXCPdBWXdCDXdUPMdDLCdBD-RjULbeng  aeng00a659.1222bBEA 20131 aBelch, George E.q(George Edward),d1951-10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch & Keyoor Purani  a9th ed. (SiE)  aNew York ;aNew Delhi :bTata McGraw-Hill/Irwin,c2013.  axliii, 1016 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.1 aPurani, Keyoor