TY  - BOOK
AU  - Buskirk,Richard Hobart
TI  - Principles of marketing: the management view
U1  - 658.8 23
PY  - 1961///[1966]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
N1  - Includes Inex
ER  -