Buskirk, Richard Hobart,  1927- <br/><br/>
Principles of marketing;  the management view 
[by] Richard Buskirk. 
 - Rev. ed. 
 - New York,  Holt, Rinehart and Winston  c1961[1966] 
 - xii, 829 p.  illus.  24 cm. 
<br/><br/> Includes Inex 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUP 1966