Gesteland, Richard R. <br/><br/>
Cross-cultural business behavior :  marketing, negotiating and managing across cultures / 
Richard R. Gesteland. 
 - 1st ed. 
 - New Delhi :  Viva Books Private Lit.  2000 
 - 282 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>817649156x 8716133331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business etiquette.<br/>Export marketing.<br/>Intercultural communication.<br/>Negotiation in business.<br/>National characteristics.
<br/><br/><label>Dewey Class. No.: </label>395.52  / GEC 2000