TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - Strategic brand management: new approaches to creating and evaluating brand equity 
SN  - 8172400489
U1  - 658.827 23
PY  - 1992/// [reprint 1994]
CY  - London
PB  - Global business press
KW  - Brand name products -- Management
KW  - Branding (Marketing)
N1  - Includes bibliographical and index; What's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands
ER  -