Kapferer, Jean-Noël. <br/><br/>
Strategic brand management :  new approaches to creating and evaluating brand equity / 
Jean-Noël Kapferer ; [translated by Philip Gibbs]. 
 - London :  Global business press,  c1992 [reprint 1994]. 
 - 230 p. :  ill. :  24 cm. 
<br/><br/>Includes bibliographical and index. 
<br/><br/>What's in a brand? the logic of branding -- Brand identity -- Sources of identity -- Creating a brand -- Managing the time factor : identity and change -- Brand extension -- Brand-product relationships -- The brand portfolio -- Going international -- Brand, products, enterprise and institution -- Financial evaluation of brands. 
<br/><br/><label>ISBN: </label>8172400489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAS 1994