Competitive strategy for health care organizations : techniques for strategic action /
Alan Sheldon with Susan Windham.
- Homewood, Ill. : Dow Jones-Irwin, c1984.
- xiii, 176 p. : ill. ; 24 cm.
Includes index.
Bibliography: p. 169-170.
0870945017
Medical care--Marketing. Health services administration. Business planning. Competition.