Dichter, Ernest <br/><br/>
Motivating human behavior / 
Ernest Dichter 
 - New York :  McGraw-Hill,  1971. 
 - xiii, 253 p. :  ill. ;  24 cm. 
<br/><br/>Include Bibliography and Index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applied Psychology
<br/><br/><label>Dewey Class. No.: </label>158  / DIM 1971