@book{65826,
	author = {Varshney, R. L. and Bhattacharyya, B. },
	title = {International marketing management : },
	publisher = {Sultan Chand & Sons,},
	year = {c1980 [1984]},
	address = {New Delhi :},
	edition = {4th rev. & enl. ed.},
	note = {Includes Index.}
}