TY  - BOOK
AU  - Boyd,Harper W.,Editor
AU  - Newman,Joseph W.
TI  - Advertising management: selected readings 
U1  - 659.1 23
PY  - 1965/// [reprinted 1972]
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising
ER  -