Advertising management :  selected readings / 
Harper W. Boyd and Joseph W. Newman. 
 - Homewood, Ill. :  R. D. Irwin,  c1965 [reprinted 1972] 
 - xi, 569 p. :  ill. ;  24 cm.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV 1972