Hepner, Harry Walker.  1893-1984. <br/><br/>
Modern advertising :   practices and principles / 
Harry Walker Hepner. 
 - 3rd.ed. 
 - New York :  McGraw-Hill Book co.,  1956. 
 - x, 740 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / HEM 1956