00922nam a2200265 a 450000100060000000300080000600500170001400800410003102000150007203500190008704000270010604100080013308200240014110000340016524500560019926000630025530000260031849000450034450400290038965000240041883000530044294200120049599900170050795201320052462585BD-RjUL20211209081112.0170124r19751972ne       bs   001 0 eng    a0444103902  a(BD-RjUL)62711  aDLCcDLCdBD-RjULbeng  aeng  223a659.1bSCE 19751 aSchmalensee, Richard.918606414aThe economics of advertising /cRichard Schmalensee  aAmsterdam :bNorth-Holland,c1972 [ Second printing 1975 ]  axiii, 312 p. ;c23 cm1 aContributions to economic analysis ;v80  aBibliography: p. 291-301 0aAdvertising9184262 0aContributions to economic analysis ;v809186067  2ddccBK  c62585d62585  00102ddc40718NFICaRUCLbRUCLcReadingd1979-04-02eNetherlandl0o659.1 SCE 1975r2017-01-24 00:00:00tC-1w2017-01-24yBK