TY  - BOOK
AU  - Schmalensee,Richard
TI  - The economics of advertising
T2  - Contributions to economic analysis
SN  - 0444103902
U1  - 659.1 23
PY  - 1972/// [ Second printing 1975 ]
CY  - Amsterdam
PB  - North-Holland
KW  - Advertising
N1  - Bibliography: p. 291-301
ER  -