Schmalensee, Richard. <br/><br/>
The economics of advertising / 
Richard Schmalensee 
 - Amsterdam :  North-Holland,  1972 [ Second printing 1975 ] 
 - xiii, 312 p. ;  23 cm 
 - Contributions to economic analysis ;  80 .
 - Contributions to economic analysis ;  80 .
<br/><br/>Bibliography: p. 291-301 
<br/><br/><label>ISBN: </label>0444103902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / SCE 1975