Howard, John A. <br/><br/>
Marketing management :  analysis and planning / 
John A. Howard. 
 - rev. ed. 
 - Homewood, Ill. :  R. D. Irwin,  c1963 [printing 1965]. 
 - xi, 487 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOM 1965