TY  - BOOK
AU  - Pearce,Colin
TI  - Prediction techniques for marketing planners: the practical application of forecasting methods to business problems 
T2  - ABP marketing library
SN  - 0852270011
U1  - 658.818 23
PY  - 1971///
CY  - London
PB  - Associated Business Programmes Ltd.
KW  - Sales forecasting
KW  - Marketing
KW  - Decision making
N1  - Includes index
ER  -