Pearce, Colin.

Prediction techniques for marketing planners : the practical application of forecasting methods to business problems / Colin Pearce. - London : Associated Business Programmes Ltd., c1971. - 254 p. : ill. ; 23 cm. - ABP marketing library. . - ABP marketing library. .

Includes index.

0852270011


Sales forecasting.
Marketing.
Decision making.

658.818 / PEP 1971