TY  - BOOK
AU  - Semenik,Richard J.
TI  - Advertising and promotions: an integrated brand approach 
SN  - 9780538479868 (pbk.) :
U1  - 659.1 23
PY  - 2012///
CY  - Mason, Ohio
PB  - South-Western
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -