Kinnear, Thomas C.  1943- <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor and Sebastian S. Kresge. 
 - Internatinal student ed. 
 - New York :  McGraw-Hill,  c1979. 
 - xvi, 656 p. :  ill. ;  25 cm 
 - McGraw-Hill series in marketing .
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0070347417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIM 1979