TY  - BOOK
AU  - Weitz,Barton A.
AU  - Wensley, Robin
TI  - Strategic marketing: planning, implementation, and control 
T2  - Kent series in marketing
SN  - 0534009719
U1  - 658.802 23
PY  - 1984///
CY  - Boston, Mass.
PB  - Kent Pub. Co.
KW  - Marketing
N1  - Includes  index
ER  -