Weitz, Barton A. <br/><br/>
Strategic marketing :  planning, implementation, and control / 
Barton A. Weitz and Robin Wensley. 
 - Boston, Mass. :  Kent Pub. Co.,  c1984. 
 - x, 500 p. :  ill. ;  25 cm. 
 - Kent series in marketing. .
 - Kent series in marketing. .
<br/><br/> Includes  index. 
<br/><br/><label>ISBN: </label>0534009719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES 1984